Hello! I'm Johanna.
I'm a Product Designer
Based in NYC with a background in marketing and advertising, I bring 6+ years of experience designing systems across complex industries, including restaurant technology, finance, and healthcare.
I’m a builder at heart—drawn to real-world problems and driven to test ideas quickly. I discovered my passion for product design in 2018 after independently developing and validating an app concept, using experimentation and data to guide decisions—and the rest is history. That mindset still defines my approach today: a curiosity beyond the interface, informed by human psychology, systems thinking, and unexpected domains to create thoughtful, intuitive, and impactful solutions.
Recent Work*
Core Skills*
Research
Market Analysis, Competitive Analysis, Contextual Inquiries, Card Sorting, Field Studies, User Interviews, Persona Development, Surveys, User Stories, Journey mapping
Tools. Otter.ai, UserTesting, Optimal Workshop, Hotjar.
Design
Wireframing, User flows, Brainstorming workshops, Prototyping, Design thinking, Storyboarding, High-fidelity mockups, Sitemaps, Information Architecture
Tools. Figma, Sketch, Invision, Axure, InDesign, Adobe Suite.
Strategy
Content Design, Style Guides, Product Vision and Roadmap Development, Goal-setting (KPIs, OKRs), Facilitating Product Insight Workshops, Aligning Cross-functional Teams
Tools. Jira, Confluence, MS Project, Microsoft Suite, Google Suite, Asana.
Explorations*
