Hello! I'm Johanna.
I'm a Product Designer
Based in NYC with a background in marketing and advertising. I bring 5+ years of experience focused on creating systems across complex industries, including restaurant technology, finance, and healthcare. My approach to design is rooted in collaboration, user-centric thinking, and scalability, which allows me to deliver impactful solutions.
Recent Work
Core Skills
Research
Market Analysis, Competitive Analysis, Contextual Inquiries, Card Sorting, Field Studies, User Interviews, Persona Development, Surveys, User Stories, Journey mapping
Tools. Otter.ai, UserTesting, Optimal Workshop, Hotjar.
Design
Wireframing, User flows, Brainstorming workshops, Prototyping, Design thinking, Storyboarding, High-fidelity mockups, Sitemaps, Information Architecture
Tools. Figma, Sketch, Invision, Axure, InDesign, Adobe Suite.
Strategy
Content Design, Style Guides, Product Vision and Roadmap Development, Goal-setting (KPIs, OKRs), Facilitating Product Insight Workshops, Aligning Cross-functional Teams
Tools. Jira, Confluence, MS Project, Microsoft Suite, Google Suite, Asana.
Explorations
Blog
Oh, I also blog about design!
Writing has always been a passion of mine, which naturally led to a side hobby in blogging. On Medium, I share reflections from my journey as a product designer—offering practical insights, lessons learned, and thoughts on where creativity meets strategy.
Curious about the design industry or just want to chat? Let’s connect.