Hello!

I'm a NYC-based product designer with a background in marketing, sales, and advertising. I bring a strategic lens to design, always looking for that sweet spot between user and business needs. My work blends strategy, storytelling, and systems thinking together to create impactful products.

Design Skills

User Research

Market Analysis, Competitive Analysis, Contextual Inquiries, Card Sorting, Field Studies, User Interviews, Persona Development, Surveys, User Stories, Journey mapping

Tools // Otter.ai, UserTesting, Optimal Workshop, Hotjar.

Design

Wireframing, User flows, Brainstorming workshops, Prototyping, Design thinking, Storyboarding, High-fidelity mockups, Sitemaps, Information architecture

Tools // Figma, Sketch, Invision, Axure

Branding & Other

Logo creation, style guides, content design, marketing materials (print/digital)

Branding // InDesign, Adobe suite

Project management // Jira, Asana, Confluence, MS project, Microsoft Suite