I'm not your average Jo.

Born in China, raised in New York — and yet, the only Mandarin I’m fluent in is the kind you peel for a snack! My multicultural background gives me a one-of-a-kind perspective, and it’s this blend of cultures that fuels my obsession with understanding people.

My Story

With a background in marketing and sales, I’ve always been a creative storyteller motivated by a desire to understand and engage my audience. Although I’m a designer by trade, I’m a psychologist at heart—deeply fascinated by human behavior and how technology shapes our communication. I even founded a startup in Europe, where I designed an app aimed at transforming how we interact with social media.

My Values

Think. This is 90% of the job.

Ask. Discover the things you don’t know.

Get inspired. Create something new.

Collaborate. Big things can’t be done alone.

Create. Don’t fall in love with your creation.

Design Skills

User Research

Market Analysis, Competitive Analysis, Contextual Inquiries, Card Sorting, Field Studies, User Interviews, Persona Development, Surveys, User Stories, Journey mapping

Tools // Otter.ai, UserTesting, Optimal Workshop, Hotjar.

Design

Wireframing, User flows, Brainstorming workshops, Prototyping, Design thinking, Storyboarding, High-fidelity mockups, Sitemaps, Information architecture

Tools // Figma, Sketch, Invision, Axure

Branding & Other

Logo creation, style guides, content design, marketing materials (print/digital)

Branding // InDesign, Adobe suite

Project management // Jira, Asana, Confluence, MS project, Microsoft Suite